Programs

PrEPárate is the flagship, ongoing program of the Chicago Queer Latine Collaborative (CQLC), born out of a critical need to address the disproportionate impact of HIV on Latine communities. Through culturally tailored social marketing, we empower individuals to access and embrace PrEP (pre-exposure prophylaxis), breaking down systemic barriers to equitable healthcare and promoting a deeper sense of community resilience.

• Community Engagement: Crowdsourcing campaign branding, featuring PrEPárate Ambassadors.

• Cultural Relevance: Vibrant visuals, bilingual content, and relatable messaging.

• Multi-Platform Outreach: Social media, website, in-person outreach at bars, clubs, and community centers.

• PrEPárate reached over 118,000 users over social media, including 5,000 users on our website.

• 87% of respondents exposed to the PrEPárate campaign reported being aware of PrEP (versus 52% who were not).

• Significant association between campaign exposure and PrEP uptake.

• Over 500 surveys and 14 in-depth interviews conducted, highlighting increased health awareness and community empowerment.

News Articles & Blog Posts

• 2022-08: Bilingual PrEP campaign launches in Chicago

• 2022-11: Community Voices: ¡Cuídate, Vacúnate y PrEPárate!

• 2024-10: Embracing Cultural Nuance: How Tailored Marketing Promotes PrEP among Latino Communities

• 2024-10: Chicago Health Advocates on How to Combat the Recent Rise of HIV Cases in Young Latino Men

Academic Publications & Community Briefs

• Shah, H. S., Serrano, P. A., & Phillips Ii, G. (2024). Adaptation and Reach of a Pre-Exposure Prophylaxis Social Marketing Campaign for Latino, Latina, and Latinx Populations: Development Study. JMIR formative research, 8, e52842. https://doi.org/10.2196/52842

• Shah, H. S., Serrano, P. A., Mathur, P. K., Albarran, R., Hondal, E. T., Miguel, C. S., ... & Phillips II, G. (2024). PrEPárate: Evaluation of a Community-Driven PrEP Social Marketing Intervention Tailored to Latino/a/x Individuals. AIDS and Behavior, 28(12), 4069-4078. https://doi.org/10.1007/s10461-024-04484-y

• Volunteer or Partner: We welcome partners interested in collaborating, supporting, or volunteering to host a PrEPárate story telling event.

• Donate: We welcome financial support to further the reach of programs like PrEPárate.

• Contact Us: Email us at directors@cqlab.info for questions, feedback, or requests for more information.